About us

Y.O.U Beauty is an international beauty brand from HEBE Beauty Group. Upholding the brand philosophy of “Long-Lasting Beauty”, Y.O.U Beauty is committed to providing all women accessible beauty with innovative technology and fashionable design, inspiring them to keep exquisite attitude and blooming the everlasting beauty. With presence in Indonesia, Malaysia, Thailand, Philippines and other markets across the world, Y.O.U Beauty understands the needs of consumers from different markets and provides them across a product portfolio featuring makeup, skincare, body care and cosmetics accessories.

Brand Story

Upholding the brand philosophy of

“Long-Lasting Beauty”

Y.O.U Beauty is committed to providing all women accessible beauty with innovative technology and fashionable design, inspiring them to keep exquisite attitude and blooming the everlasting beauty. With presence in Indonesia, Malaysia, Thailand, Philippines and other markets across the world, Y.O.U Beauty understands the needs of consumers from different markets and provides them across a product portfolio featuring makeup, skincare, body care and cosmetics accessories.

Brand Story

We created an exclusive R&D system [Open Lab], technology partners with world-leading raw material supplier, manufactures, testing and certification company, as infused throughout our products with creativity and innovation. We provide the perfect formulation for each product by sourcing data, analyzing information, and connecting with our consumers to satisfy all beauty needs.

Fashion with Soul

Inspired by the latest fashion trend and beauty art, our products underscore a modern woman’s style and personality. We believe our products bring love and care towards all women and empower them to embrace their individual beauty and explore possibilities.

Exquisite Inside Out

Always stay chic and love yourself. We evoke desire for the truly modern women with a Multi-faced lifestyle and enhance a standard of grace and life quality through our fine beauty products.  We create the same glow from the inside as the one that emanates to the outside